As an analytics and results-driven professional with extensive experience impacting organizational performance through expert research and analyses, Lawal is committed to sharing his experiences and knowledge as a young entrepreneur to inspire others to yield successful businesses.
Lawal founded HBCU Buzz, a promotional and progressive brand, in 2011 during his undergraduate collegiate career at Bowie State University and has been shaping awareness of HBCU culture ever since. The Buzz promotes pride and unity within all HBCU communities in order to enhance the black college experience and improve the perception of America’s historically black colleges and universities. The media outlet provides trends and breaking news about all black colleges and universities by strategically utilizing references from schools, organizations, and media outlets. The company is currently the leading source of HBCU news for all historically black colleges and universities.
Lawal used his sharp methods matched with his passion for change, to lead HBCU Buzz to become “The most influential brand in the HBCU community” which also landed him a spot on the “DMV Top 30 Under 30” list in 2014.
In addition, Lawal created a black male organization with a colleague from Howard University before he graduated, named Suited Lifestyle. Suited Lifestyle is designed to create an extensive network of young professionals and other progressive, like-minded individuals from various walks of life who all share a commitment to leadership, self-sufficiency, and peer-to-peer engagement through social and cultural events.
Today the young guru is the CEO and founder of L & Company, an integrated marketing and consulting agency with a diverse portfolio of businesses and investments includes media, marketing, and technology. L & Company is the parent company of brands HBCU Buzz, G Alexandra and The Black Beat. Lawal is also a Master Mason and a proud member of Omega Psi Phi Fraternity Inc.